“Think like a wise man but communicate in the
language of the people.”
William Butler Yeats
It is truly said as good communication skill is a key to success in
life, work and relationships. Without effective communication, a message can
turn into misunderstanding or even disaster by being misinterpreted or poorly
delivered. Being able to communicate effectively is the most important of all
life skills.
Communication is simply the act of transferring information from one
place to another or from one person to another whether this be vocally (using
voice), written (using printed or digital media such as books, magazines,
websites or emails), visually (using logos, maps, charts or graphs) or
non-verbally (using body language, gestures and the tone and pitch of
voice). In today's highly informational and technological environment it
has become increasingly important to have good communication skills.
In the media profession, communications skills are first tested when newcomers
have to gather material for their content; whether it’s an interview, a video
shoot or story coverage. They
need to be articulate their questions and collect the best information from the
answers of their sources. Media professionals need to use their effective
communication skills to share and express their ideas throughout the process of
developing content - the sources of their story, superiors to publish or
broadcast the story and finally to the audience of the story. And, here the
effective communication skills are required.
Keep these points in mind
while covering or delivering a news story:
ü Do your homework and develop a general and technical, if required, knowledge
of the subject matter.
ü Be assertive while you are saying what you are thinking and make
worthwhile contributions to your conversations.
ü One should not only speak effectively but listen effectively as well.
Knowing when to stop and listen is very important to collect best information.
ü Make an eye contact with your subject or source can make the interaction
more successful.
ü Your words, tone, gestures and facial expression should be match to gather
and deliver better quality of message.
ü Try to take feedback from your source or subject about the conversation
as this will ensure how well the message has been understood.
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